.Column Viewpoints: 15.Ever thought about how a power engineer ends up managing an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Show.Secret takeaways:.Why investing algorithms caused being alone (as well as an occupation pivot).The magic formula: authenticity + consistency = influencer results.B2B influencer marketing in Asia: It is actually happening, however gradually.AI influencers: Cool, however possibly won't replace your BFF's Instagram.The repayment trouble pestering influencer marketing (and also how Partipost is tackling it).Fun simple fact: Jonathan's dad looks forward to Mondays. Yes, you go through that right.Income: The influencer advertising and marketing yard is progressing a lot faster than you can say "wipe up." From micro-influencers to artificial intelligence characters, the video game is actually modifying-- but legitimacy still reigns supreme.Therefore, just before you cross out that buddy with 200 fans as "not influential," always remember: on the planet of nano-influencers, your bestie might only be the following large thing.Listen for additional influencer knowledge and perhaps get an idea or 2 for your own Instagram activity!